Week 1 – Week 3
David Ho Ming Aun (0328394)
Brand Strategies
Project 1A: Presentation
Project 1A: Presentation
Instructions:
The Brief
The Understanding of Brand Strategy
The Understanding of Brand Strategy
Description
The students will be given a scope of research title.
To encourage students on accepting different point of view with an open-minded attitude,
the value of seeing classmates as learning partners.
The presentation must be easy to understand, clean, clear and concise.
Presentation will be organised individually.
Theme 1: What is Brand Strategy + Case Study
Theme 2: What is Brand Experience + Case Study (with customer journey map)
Theme 3: What is Place Branding + Case Study (City branding)
Final Outcome
15 minutes presentation
A compilation of research results & case studies
(Summarize in creative infographic, mind map, etc.)
Duration of Assignment
Week 2 & 3
Submission of Presentation Materials
Week 2
Presentation Schedule
Week 2: BS & BE
Week 3: Place Branding
Project 1A Submission:
Presentation slides for Theme 1: Brand Strategy (Case Study on AirAsia)
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