David Ho Ming Aun (0323639)
Brand strategies
Project 1B: Situation Analysis
Instructions:
The Brief
Weekly research on the city
Description
The students will be given a scope of research title weekly.
To encourage students on accepting different point of view with an open-minded attitude,
the value of seeing classmates as learning partners.
Theme 1: The Land
Theme 2: The People
Theme 3: The Lifestyle
Theme 4: The Known
Theme 5: The Unknown
Final Outcome
A compilation of research results
(Summarize in creative infographic, mind map, etc.)
Duration of Assignment
Week 2 – 6
Presentation & Submission of Presentation Materials
Week 2: The Land
Week 3: The People
Week 4: The Lifestyle
Week 5: The Known
Week 6: The Unknown
Final Submissions:
Theme 2: The People
Note: At this point the lecturer said it was no longer compulsory to make slides, and that a mind-map would suffice. I used these mind maps to present my ideas to the lecturer.
Theme 3: The Lifestyle
Theme 4: The Known
Logo Sketches:
Personal Documentation
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