Brand Strategies - Project 2

Week 2 – Week 6
David Ho Ming Aun (0328394)
Brand Strategies
Project 2: Positioning


Instructions:

The Brief
The most effective strategy to promote the city

Description
An effective strategy will maximize the image and value of the city.

To be able to articulate the city positioning by writing a creative brief,
and a set of mood board is well presented.

Creative Brief: 
1. Brand story
2. Brand message
3. Big idea
4. Brand name
5. Finalized logo / logotype
6. Tagline / Headline

Mood Boards (Images & Description):

1. Target audience

2. The ideal KL image based on your proposal

3. Color palettes

4. Typography

5. Imagery (Vector graphic / Illustration / Photography styling)

* Please add more boards if needed.

Final Outcome
15 minutes presentation
A compilation of creative brief with mood boards

Duration of Assignment
Week 2 – 6

Submission:

Final Moodboards

Image Sources
Personal Documentation