10.03.2018 (Week 9,10)
David Ho Ming Aun (0328394)
Entertainment Design
Assignment 2B – Group Project to produce the on-ground activation gimmick proposal
The BriefProduce an on-ground activation gimmick proposal in the form of digital comps.
Duration of Assignment
3 Weeks
DEADLINE
Week 7
Description and requirements
Produce on-ground activation gimmick proposal for the event from Assignment 2A. This event should integrate the microsite design elements and a host of gimmick activities that engage the targeted audience.
The purpose of the on-ground gimmick is to promote the major event from Assignment 2A. A thorough explanation of the strategy on how to promote and engage visitors or audiences is required. Your design solution must be able to execute this strategy effectively.
You are encouraged to be as original as possible in your design and idea conceptualization.
The BriefProduce an on-ground activation gimmick proposal in the form of digital comps.
Duration of Assignment
3 Weeks
DEADLINE
Week 7
Description and requirements
Produce on-ground activation gimmick proposal for the event from Assignment 2A. This event should integrate the microsite design elements and a host of gimmick activities that engage the targeted audience.
The purpose of the on-ground gimmick is to promote the major event from Assignment 2A. A thorough explanation of the strategy on how to promote and engage visitors or audiences is required. Your design solution must be able to execute this strategy effectively.
You are encouraged to be as original as possible in your design and idea conceptualization.
Project 2B Progress
We had several meetings to discuss the entire feel of the campaign, what it's about and what the target audience should expect. I was tasked to provide support in terms of researching the target audience.These are some mind maps that were a result of our meetings.
Here's a neater-looking list of the execution ideas.
Here's the timeline we drafted out.
Art Direction
The art direction would follow what has been set in the poster as well as the microsite. The use of key imagery (the moon), colours and typography would form a solid base for the campaign to run on.
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| Key moon imagery. |
Final Submission
Teaser Stage: Grafitti
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| Graffiti Design |
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| Graffiti Mockup |
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| Poster |
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| Flyer |
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| Sponsored Article on JUICE Malaysia |
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| Example of Stickers 1 |
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| Example of Stickers 2 |
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| Example of Stickers 3 |
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| Location mockup 1 |
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| Location mockup 2 |
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| Location mockup 3 |
On-Ground Launch Party
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| Floorplan |
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| Launch Party Mockup 1 |
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| Launch Party Mockup 2 |
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| Profile Photo |
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| FB Cover Photo |
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| Instagram Teaser |
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| Facebook Poster Reveal |
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| Treasure Hunt Hint Post |
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| Treasure Hunt Hint Post |
Thank you!
