Information Design - Final Project Milestone 4

Week 13–14

David Ho Ming Aun (0328394)

Information Design

Final Project: Milestone 4

Brief:

MILESTONE 04

Weeks 14-15

Finalize and present. Suitability and finishing. Convincing and Compelling.

Final Submissions:

Infographic Video



Infographic Poster
Google Drive link: https://drive.google.com/open?id=0BzA2UsbDM8b8enRWUG9HNC1YcU0

Note: Access the Google Drive Link for a hi-res version!

Brand Strategies - Project 3

Week 7 - Week 12
David Ho Ming Aun (0328394)
Brand Strategies
Project 3: City Branding

Instructions:

The Brief
Brand Story & Brand Message Delivery

Description
Based on Project 2, to create e-brand book, collaterals and city promotional video.

Final Outcome
Brand Story (E-Brand Book)
Brand Message Delivery (Collaterals mock-up)
City promotional video (30~60 seconds video) 

Duration of Assignment
Week 7 – 12

Deadline
Week 12

Submissions:

E-Brand Book

https://indd.adobe.com/view/4e3ff904-96b3-4312-b5ae-d00075739429



Collateral (Static Poster)

Collateral (Animated)

Mockups

Billboard Mockup

Instagram Mockup

Brand Strategies - Project 2

Week 2 – Week 6
David Ho Ming Aun (0328394)
Brand Strategies
Project 2: Positioning


Instructions:

The Brief
The most effective strategy to promote the city

Description
An effective strategy will maximize the image and value of the city.

To be able to articulate the city positioning by writing a creative brief,
and a set of mood board is well presented.

Creative Brief: 
1. Brand story
2. Brand message
3. Big idea
4. Brand name
5. Finalized logo / logotype
6. Tagline / Headline

Mood Boards (Images & Description):

1. Target audience

2. The ideal KL image based on your proposal

3. Color palettes

4. Typography

5. Imagery (Vector graphic / Illustration / Photography styling)

* Please add more boards if needed.

Final Outcome
15 minutes presentation
A compilation of creative brief with mood boards

Duration of Assignment
Week 2 – 6

Submission:

Final Moodboards

Image Sources
Personal Documentation

Brand Strategies - Project 1B

Week 2 – Week 6
David Ho Ming Aun (0323639)
Brand strategies
Project 1B: Situation Analysis

Instructions:

The Brief
Weekly research on the city

Description
The students will be given a scope of research title weekly.
To encourage students on accepting different point of view with an open-minded attitude,
the value of seeing classmates as learning partners.

Theme 1: The Land
Theme 2: The People
Theme 3: The Lifestyle
Theme 4: The Known
Theme 5: The Unknown

Final Outcome
A compilation of research results
(Summarize in creative infographic, mind map, etc.)

Duration of Assignment
Week 2 – 6

Presentation & Submission of Presentation Materials
Week 2: The Land
Week 3: The People
Week 4: The Lifestyle
Week 5: The Known
Week 6: The Unknown

Final Submissions:

Theme 1: The Land:
Link to Google Slides

Theme 2: The People
Note: At this point the lecturer said it was no longer compulsory to make slides, and that a mind-map would suffice. I used these mind maps to present my ideas to the lecturer.

Theme 3: The Lifestyle

Theme 4: The Known

Theme 5: The Unknown

Logo Sketches:

Image Sources:
Personal Documentation

Brand Strategies - Project 1A

Week 1 – Week 3

David Ho Ming Aun (0328394)

Brand Strategies
Project 1A: Presentation

Instructions:

The Brief
The Understanding of Brand Strategy

Description

The students will be given a scope of research title. 

To encourage students on accepting different point of view with an open-minded attitude, 

the value of seeing classmates as learning partners. 

The presentation must be easy to understand, clean, clear and concise. 

Presentation will be organised individually.

Theme 1: What is Brand Strategy + Case Study

Theme 2: What is Brand Experience + Case Study (with customer journey map)

Theme 3: What is Place Branding + Case Study (City branding)

Final Outcome

15 minutes presentation

A compilation of research results & case studies

(Summarize in creative infographic, mind map, etc.)

Duration of Assignment

Week 2 & 3 

Submission of Presentation Materials

Week 2 

Presentation Schedule

Week 2: BS & BE

Week 3: Place Branding

Project 1A Submission:

Presentation slides for Theme 1: Brand Strategy (Case Study on AirAsia)

https://drive.google.com/open?id=1VcuVgvU13VZnM92KrvRu6lA6oQCm380yoTzq6h6U2gk