David Ho Ming Aun (0328394)
Information Design
Final Project: Milestone 3
Brief:
MILESTONE 03
Weeks 12-13
Compare and Contrast
1 – Start by comparing things side by side to make it easier on the eye. Whether it’s two or three elements, you should everything symmetrical.
2 – Obsess over alignment. Make sure your elements are correctly centered and aligned, and on the same level.
3 – Create a clear division using two different colors. In order to keep it clean and minimalistic, you can choose darker or lighter shades of color.
4 – Always stay consistent using the same kind of elements. We’ve covered this in the past, but look at the example below: the first version shows the correct usage of the same fonts and same style icons, while in the second one we chose different fonts and inconsistent icons. The difference is subtle yet meaningful. One is simple, clean and pleasing, and the other one looks messy.
5 – Finally, use the same structure for side by side comparisons for titles, icons, text, etc. When comparing apple with apples, it’s important to keep the consistency between both sides to demonstrate that it’s a comparison. The example below is a perfect portrayal.
Progress:
Video Storyboards
Voiceover Script (Guide)
1:
So you’ve decided to write a letter to try win the heart of a german lady! HEre are some things you should know before you attempt to write a letter in German.
Like the english alphabet, the german alphabet also shares the letters A to Z, but has a few additions of its own, such as the umlauts: ae, oe, ue, as well as the german sharp s: essseet.
Starting your letter may lead you to an essential question: which ‘you’, do I use? While English only has one you, German is all about context, and has two forms of ‘you’: du being the informal and Sie, being the formal. On initial contact, using Sie would be most appropriate, to avoid being too friendly from the get go.
Do prepare sufficient amounts of ink, as German words come in at an average length of 11.66, as compared to English with 8.23. German is famously known for their lengthy words, such as Rindfleischetikettierungsüberwachungsaufgabenübertragungsgesetz, which comes in at a whopping 63 letters.
Once you’ve lovingly composed your letter, send it off and wait patiently for a reply from the lady.
So you write your letter and happily send it off, waiting eagerly for a reply from the lady.
2:
So the lady has agreed to meet you for a first date! She said to meet her at a cafe, “um 8 Uhr”, but what does that really mean? Does she 8am or 8pm? Thankfully, unlike the English time system that divides the day into AM and PM, the Germans are wonderfully precise and use a 24 hour system. So her 8 Uhr, means a lovely breakfast date!
First Impresssions matter, so here are some things you should know! IF you were to compare her to the beauty of an angel, she would probably wonder why you think she’s a fishing rod. OR if you wanted to give her a Gift, she would probably be quite afraid of you.
If she asks for a Kissen, don’t pucker up because all she wants is a cushion!
Thankfully, your date is going well and after a good time together, its time to say goodbye. The waiter comes along and says “achtunddreissig euro, bitte!” but you are wondering whether he means 38 or 83 euros. The english number system notates numbers from left to right, for example, thirty-eight, while the german system is the other way around, meaning 38 would be eight and thirty, hence, achtunddreissig. So don’t sweat it!
3.
You’ve been together for a while now and the lovely lady suggests that its time for you to adopt some affectionate nicknames. Of course, you could opt for the classic english dear, darling or sweetheart; or you could be more colourful and try on some unique german ones, such as maeuschen, schnecke, igelschnauzchen, or if you’re really adventerous, try on the hybrid “mausbaer”, or even the very creative, honigkuchenpferd.
Whatever you may call each other, we wish you all the best in your new relationship, with your lady as well as the romantic german language.
Auf Wiedersehen!
Poster Layout Sketch
Progress:
Video Storyboards
Voiceover Script (Guide)
1:
So you’ve decided to write a letter to try win the heart of a german lady! HEre are some things you should know before you attempt to write a letter in German.
Like the english alphabet, the german alphabet also shares the letters A to Z, but has a few additions of its own, such as the umlauts: ae, oe, ue, as well as the german sharp s: essseet.
Starting your letter may lead you to an essential question: which ‘you’, do I use? While English only has one you, German is all about context, and has two forms of ‘you’: du being the informal and Sie, being the formal. On initial contact, using Sie would be most appropriate, to avoid being too friendly from the get go.
Do prepare sufficient amounts of ink, as German words come in at an average length of 11.66, as compared to English with 8.23. German is famously known for their lengthy words, such as Rindfleischetikettierungsüberwachungsaufgabenübertragungsgesetz, which comes in at a whopping 63 letters.
Once you’ve lovingly composed your letter, send it off and wait patiently for a reply from the lady.
So you write your letter and happily send it off, waiting eagerly for a reply from the lady.
2:
So the lady has agreed to meet you for a first date! She said to meet her at a cafe, “um 8 Uhr”, but what does that really mean? Does she 8am or 8pm? Thankfully, unlike the English time system that divides the day into AM and PM, the Germans are wonderfully precise and use a 24 hour system. So her 8 Uhr, means a lovely breakfast date!
First Impresssions matter, so here are some things you should know! IF you were to compare her to the beauty of an angel, she would probably wonder why you think she’s a fishing rod. OR if you wanted to give her a Gift, she would probably be quite afraid of you.
If she asks for a Kissen, don’t pucker up because all she wants is a cushion!
Thankfully, your date is going well and after a good time together, its time to say goodbye. The waiter comes along and says “achtunddreissig euro, bitte!” but you are wondering whether he means 38 or 83 euros. The english number system notates numbers from left to right, for example, thirty-eight, while the german system is the other way around, meaning 38 would be eight and thirty, hence, achtunddreissig. So don’t sweat it!
3.
You’ve been together for a while now and the lovely lady suggests that its time for you to adopt some affectionate nicknames. Of course, you could opt for the classic english dear, darling or sweetheart; or you could be more colourful and try on some unique german ones, such as maeuschen, schnecke, igelschnauzchen, or if you’re really adventerous, try on the hybrid “mausbaer”, or even the very creative, honigkuchenpferd.
Whatever you may call each other, we wish you all the best in your new relationship, with your lady as well as the romantic german language.
Auf Wiedersehen!
Poster Layout Sketch
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