20.11.2016 (Week 12)
David Ho Ming Aun (0328394)
Advertising Principles and Practice
Final Submission and Links
Instructions:
Submissions:
Project 3 Submission
Newspaper Advertisement
Billboard Advertisement
Web Banner Adverisement
Social Media Advertisement
Ambient Advertisement
Newspaper Advertisement
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| Figure 1: Newspaper Advertisement (130 x 180mm) |
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| Figure 2: Newspaper Advertisement Simulation |
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| Figure 3: Billboard Advertisement (48 x 14ft) (14.63 x 4.27m) |
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| Figure 4: Billboard Advertisement Simulation |
Web Banner Adverisement
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| Figure 5: Web Banner Advertisement (160 x 600px) |
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| Figure 6: Web Banner Advertisement Simulation |
Social Media Advertisement
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| Figure 7: Social Media Advertisement (700 x 700px) |
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| Figure 8: Social Media Advertisement Simulation |
Ambient Advertisement
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| Figure 9: Ambient Advertisement Simulation |
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| Figure 10: Ambient Advertisement Textholder (A3 297 x 420mm) |
Reflection:
Experience
I've found this module to be very helpful in developing a critical thought process as well as organising my thoughts in the creative process. It was real hard work for me coming up with ten weekly ideas while maintaining the quality of my ideas, as I was trying very hard to remain original (as we all do). I have had some hard times with this module, mainly because of the sheer amount of mental capacity this takes up in contrast to other modules. This module has definitely forced me to be disciplined and systematic in every step of the way, which is a good thing, but care must be taken that the documentation process does not hinder the actual creative process in terms of time consumption. It was very important to establish a format from the beginning so that our sanity can remain relatively intact.
A great sense of fatigue falls upon my shoulders just by thinking of the words "Playsafe" "Extremely" and most of all, "Thin" as it was all I had on my mind for most of the time spent with this module, and even during my free time. Ideas generation for such a long term project in such a limited scope is truly something really tough and I have a mad respect for the poor advertising people who have to work on long-term projects like these.
I've found this module to be very helpful in developing a critical thought process as well as organising my thoughts in the creative process. It was real hard work for me coming up with ten weekly ideas while maintaining the quality of my ideas, as I was trying very hard to remain original (as we all do). I have had some hard times with this module, mainly because of the sheer amount of mental capacity this takes up in contrast to other modules. This module has definitely forced me to be disciplined and systematic in every step of the way, which is a good thing, but care must be taken that the documentation process does not hinder the actual creative process in terms of time consumption. It was very important to establish a format from the beginning so that our sanity can remain relatively intact.
A great sense of fatigue falls upon my shoulders just by thinking of the words "Playsafe" "Extremely" and most of all, "Thin" as it was all I had on my mind for most of the time spent with this module, and even during my free time. Ideas generation for such a long term project in such a limited scope is truly something really tough and I have a mad respect for the poor advertising people who have to work on long-term projects like these.
Observation
I've noticed the class warming up to each other, which is very good because as such a small class it's important to stick together. For me, I've begun to appreciate the value of constructive criticism more and to be a bit more objective in my decision-making process.
Through the weeks, one thing is evident: I really despise Blogger's editing platform as it has never failed to mess with my layouts and font sizes.
This self-evaluation section is actually very useful and important to organise my thoughts and learnings throughout the week, but sometimes I would forget to write down my thoughts immediately, and therefore I would forget to add things into the section.
I've noticed the class warming up to each other, which is very good because as such a small class it's important to stick together. For me, I've begun to appreciate the value of constructive criticism more and to be a bit more objective in my decision-making process.
Through the weeks, one thing is evident: I really despise Blogger's editing platform as it has never failed to mess with my layouts and font sizes.
This self-evaluation section is actually very useful and important to organise my thoughts and learnings throughout the week, but sometimes I would forget to write down my thoughts immediately, and therefore I would forget to add things into the section.
Findings
I find myself being able to give constructive criticism more freely, but an effect of that is that I tend to shoot down ideas a bit too quickly. This is something I will have to work on, but I am glad that I am now conscious of this trait I possess.
To sum it off, it has been a very good learning experience and I believe I have grown through this process of hunting down ideas for thin condoms and bringing them to life. We had some tough times indeed, but I think through them we managed to identify some of our weaknesses as well as sharpened some of our skills.
Cheers!
Image sources:
Figure 1 – 16 Personal Documentation
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